We work from the “outside in” approach ensuring reality based executionable strategies
Studied, Researched and Relaunched a leading West European Insecticide Brand in the Gulf Region to retake market share based on New Formulation, Superior Packaging and Above all enhanced marketing & distribution driving Market share up by 7 % points.
Researched and Launched the First Delay action condom in the Gulf Region, positioned under the Delay Tag driving up share by 11 % based on applying the right marketing mix for the consumer segment locally.
Developed the First Trade Marketing execution for Contraceptives in the HORECA Channel ( Night clubs ) resulting in customised events targeting the right audience.
Relaunched the entire Homecare range of a leading MNC across 6 categories and drove market share with better brand communication and improved on ground execution across Trade and Brand Marketing gaining market share in the Gulf Region, Pakistan and South Africa regions.
Launched a First Aid Dressing Range after moving the manufacturing from the US to EU and repackaging it to launch it in the region with improved brand claims resulting in significant brand share gain in pharmacy and modern trade channels.
Launched an innovation based Customised range of Home Storage Hooks in the entire region which became the first organised category approach with a peel solution.
Built and Launched a complete Area pricing Diagnosis and structure for a diverse range of 5400 SKU’s across 11 businesses driving profitability based on structural improvements.