Email Marketing

Email marketing Ranks in the top 3 digital marketing tactics to drive acquisition of customers . It is a highly effective strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into loyal, raving fans.

E mail marketing works best when you have defined your target audience and have acquired the contacts , we actively discourage acquiring bulk e mail addresses from providers and effectively spamming inboxes . We believe the first step is to build a online presence and drive traffic to your site with content and offers to encourage registration .

E mail is one of the most direct ways to communicate with your target audience and get their attention . It works very well when you have a clear idea of what your calendar of communication looks like and content is genuinely self created . After these 2 steps are cleared it’s a matter of Creative design and communication blast off and reporting there on to review .

Remember to drive an effective e mail campaign there are a few steps to follow as a discipline

  • Build a Calendar of communication
  • Establish a schedule of dates to push communication outwards
  • Create interesting and rich content
  • Take the trouble to acquire a qualified database it takes time and patience
  • Design simple and effective creative strategy
  • Always add call to action buttons for simplicity

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