Descriptive analytics answers the question of what happened
Basically , historical data which can be measured against other data to answer the question of why something happened, there is a possibility to drill down, to find out dependencies and to identify patterns
Predictive analytics tells what is likely to happen. It uses the findings of descriptive and diagnostic analytics to detect tendencies, clusters and exceptions, and to predict future trends, which makes it a valuable tool for forecasting .
The purpose of prescriptive analytics is to literally prescribe what action to take to eliminate a future problem or take full advantage of a promising trend.
We address all the above and more