Analytics is the data generated from both your online presence and your internal data in the organisation.

Descriptive analytics

Descriptive analytics answers the question of what happened

Diagnostic analytics

Basically , historical data which can be measured against other data to answer the question of why something happened, there is a possibility to drill down, to find out dependencies and to identify patterns

Predictive analytics

Predictive analytics tells what is likely to happen. It uses the findings of descriptive and diagnostic analytics to detect tendencies, clusters and exceptions, and to predict future trends, which makes it a valuable tool for forecasting .

Prescriptive analytics

The purpose of prescriptive analytics is to literally prescribe what action to take to eliminate a future problem or take full advantage of a promising trend.

Question you must ask yourself ?

  • Do you use analytics from your digital efforts.
  • Is your presence optimised for google analytics
  • Can u use the digital analytics to compare notes with your internal analytics
  • Do you receive reports on your state of analytics digitally.

We address all the above and more

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